Walking the Kosher Hub of the Food Market

Team Fornazor roamed the Kosherfest yesterday, held at the Meadowlands Convention Center in New Jersey. Kosherfest is the world’s largest kosher food, foodservice, beverage, wine and spirits trade show, and now in its 23rd year. We enjoyed every bite, tasting a little here, and a little more there.  There were unlimited goodies to eat….from gefilte fish and spreads to desserts….and everything in between.

In Hebrew, “Kashrus,” from the root kosher (or “kasher”), means suitable and/or “pure”, thus ensuring fitness for consumption. Kosher food sales in the US continue to gain ground in diverse areas of the food industry. Millions of people, from various religious and ethnic backgrounds, eat kosher food for religious, cultural, health and quality reasons. Jews, Muslims, Hindus, Seventh Day Adventists, Jehovah's Witnesses, Vegetarians, Lactose-Intolerant and others may share an interest in kosher food, but their reasons vary.

Nowadays, with so many foods being tainted, Kosher offers an additional layer of protection. It is specialty food that is attractive to an international customer for the quality assurance it provides.  

Exporting 101

Have you gone global?” More often than not the response is: “No, not yet.”
What’s the holdup? Responses generally fall into these top 10 excuses.
1. Fear of failure
For many companies, doing business overseas is outside the comfort level. There are a unique set of challenges in exporting, and the knowledge gap can paralyze domestic manufacturers. This is where Fornazor International can be of assistance. We know we can succeed on your behalf.
2. Exporting doesn’t apply to my business
If you can produce 5,000 or 50,000 of something, then you certainly have the capacity to export.
3. I have no idea how to go about it
With the Internet, anything is possible to learn! You can familiarize yourself with all topics related to exporting opportunities.
4. It will take away from my domestic operations
The first time you sold multi colored lollipops to Kansas, did it take away from your local Chicago business? Doubt it. If anything, it fueled the notion that you can grow with ease and should be looking at opportunities elsewhere.
5. Where will I find customers?
They are everywhere. You just need to know where to look. Are you on LinkedIn, Facebook and Twitter? Use these websites to ask questions. For example, “I am seeking customers for sea salt crusted caramels made in San Francisco. Is anyone interested?”
6. I can’t afford it
Can you afford not to grow?
7. I don't have time to manage exports
If a customer in Ireland wants to order 50,000 of your cookies, would you find the time, especially if you netted an extra U.S. $100,000 in profit at the end of the year? Rethink how you are looking at going global.
8. My manufacturing facility could never keep up with the demand
Is your factory currently producing thousands of products for you or other companies? If so, then it has the capacity to manufacture to specification for your overseas customers.
9. Too complicated
Like anything new, it seems complicated at first, but it’s really more about managing change. Change has its challenges. Once you educate yourself about the unfamiliar, and come up with a plan that takes small steps toward results, you’re well on your way.
10. I am scared I won’t get paid
Fornazor pays USA manufacturers up front, and takes title of the goods before exporting. You have no reason to worry about payment.


New Jersey based Fornazor International is a well-established and reliable exporter, in business for more than three decades. We can make exporting a no risk opportunity for your company and bring your brand to the global market. We will act as your partner to sell, distribute, prepare documents and arrange logistics including LTL consolidation.

Call us to learn how Fornazor can take your product global. (201) 664 4000. www.fornazor.com

**excerpted from American Express Open Forum “Top 10 Excuses for Not Going Global.”